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183 pages

Predictable Magic, Unleash the Power of Design Strategy to Transform Your Business

Creator: Deepa Prahalad, Ravi Sawhney | Business & Economics - 2010-07-19

Consider the runaway success of the Flip Video camcorder, which upon introduction quickly commanded 13 percent of the camcorder marketdespite ... For the two years prior to the Flip cam's release, the camcorder category was stagnant.

Publisher: Wharton

About this book
"By putting the empowerment of people at the center of strategy creation, PREDICTABLE MAGIC is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create meaning and value for their consumers."---Dr. Marshall Goldsmith, world-renowned executive coach; author, THE NEW YORK TIMES bestsellers, MOJO, and WHAT GOT YOU HERE WON'T GET YOU THERE"While every company strives to create products and services that dazzle, few achieve this feat. Prahalad and Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you're looking to increase the `magic quotient' in the things your company makes and sells, you'll want to dig into PREDICTABLE MAGIC."---Dr. Gary Hamel, Visiting Professor, London Business School; author, THE FUTURE OF MANAGEMENT and LEADING THE REVOLUTION"The natural fusion of psychology and creative disciplines enable a potent capability that will be critically important as we seek to better understand the demands of a diverse global population. PREDICTABLE MAGIC outlines an important framework to capture and define the emotional wants and needs of a user."---Ken Musgrave, IDSA, Director, Experience Design, Dell"Prahalad and Sawhney shine a light on an important piece of the strategic puzzle: how to convert consumer emotions into successful designs. They provide a rigorous approach to guide innovation efforts from strategy creation through execution. This is a must-read for anyone who is trying to create a new product or develop a new business model."---Dr. Vijay Govindarajan, Professor, Tuck School of Business; Chief Innovation Consultant, GE; author, TEN RULES FOR STRATEGIC INNOVATORS"Prahalad and Sawhney have written an unusually useful book. It is one of the rare sources that go beyond giving us another definition of innovation. With concrete examples linked to practical principles, they show us how to do it."---Patrick Whitney, Steelcase / Robert C. Pew Professor and Dean, Institute of Design, Illinois Institute of TechnologyCompanies invest fortunes on innovation and product strategy. But by some estimates, 80% of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: They craft rewarding, empowering experiences.To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn't. PREDICTABLE MAGIC presents a complete design process for making the "magic" happen---over and over again.Award-winning industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.Step by step, you'll learn everything you need to know to make Psycho-Aesthetics work, from research to strategy, implementation to consumer experience. You'll also see it at work in case studies from some of the world's top companies, including Medtronic and Amana, as well as innovative start-ups.



672 pages

Business Innovation Insights (Collection)

Creator: Luke Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney | Business & Economics - 2011-05-09

Flip Cam The Flip camcorder was not designed by our firm, but it stands out as a great example of changing the industry by re-imagining the consumer experience ( see Figure B). Here, the idea of transforming the consumer experience ...

Publisher: FT Press

About this book
"A brand new collection of state-of-the-art insights into business innovation and design strategy from world-renowned experts...now in a convenient e-format, at a great price!" 3 extraordinary eBooks help you drive maximum value from business innovation, design, and creativity! Three remarkable eBooks take you to the cutting edge of business innovation, design strategy, and value creation! "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business" introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. "Do You Matter?: How Great Design Will Make People Love Your Company" shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in "Disrupt: Think the Unthinkable to Spark Transformation in Your Business," frog design's Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities-and successfully executing on them! "From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams."



240 pages

Flip Video For Dummies

Creator: Joe Hutsko, Drew Davidson | 2010-10-05

Get to know the Flip -- become familiar with all Flip models, install FlipShare, and adjust settings on your camera From camera to computer -- connect the Flip to a Mac or PC to charge your gadget and transfer your video From computer to ...

Publisher: For Dummies

About this book
The full-color guide to shooting great video with the Flip Video camera The inexpensive Flip Video camera is currently one of the hottest must-have gadgets. It's portable and connects easily to any computer to transfer video you shoot onto your PC or Mac. Although the Flip Video camera comes with a quick-start guide, it lacks a how-to manual, and this full-color book fills that void! Packed with full-color screen shots throughout, Flip Video For Dummies shows you how to shoot the best possible footage in a variety of situations. You'll learn how to transfer video to your computer and then edit it and share your Flip Video movies. Walks you through the basics of using a Flip Video camera and connecting it to your Mac or PC Explains how to shoot footage indoors, outdoors, and even underwater Covers editing video footage using FlipShare, Windows Movie Maker, or iMovie Shows you how to share Flip Video movies or upload them to YouTube, Facebook, and other sites You'll flip out when you discover just how easy a Flip Video camera can be when you have this book by your side!


Camcorders Directory

Flip Video Camcorder - Cisco Systems, Inc
Cisco will exit its Flip business and end support for The Flip and FlipShare December 31, 2013. Get details and tips for migration to Givit and other services.

Amazon.com : Flip UltraHD Video Camera - Black, 8 GB, 2 ...
Amazon.com : Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (3rd Generation) : Camcorders : Camera & Photo

Flip Video - Wikipedia, the free encyclopedia
The Flip Video cameras are a series of tapeless camcorders for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009 ...

Amazon.com : Flip MinoHD Video Camera - Black, 8 GB, 2 ...
The new Flip MinoHD combines signature Flip Video quality with improved technology to offer HD video that is better than ever. MinoHD features incredible 720p ...

Flip Skateboards | Sworn To Fun Since '91
Flip Skateboards, Apparel, Hardware, Wheels and Accessories. Team profiles, video, photos, catalogs and more.


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Editor's picks

  • Vivitar

    Vivitar VIVDVR426HDBLKV LIC Flip Digital Video Recorder Camera with 1.8-Inch LCD (Black)

    Photography (Vivitar)
    List Price: $39.99

    1.8" preview screen
    Built-in microphone
    4x optical zoom
    5.1 megapixel image sensor
    720p HD video resolution


  • Flip Video

    Flip Ultra Video Camera - Black, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)

    Rating (605 reviews):
    (4.2/5)
    Flip Video

    Excellent, Compact Camcorder

    0 5/5 Laura I (Fairchild AFB, WA) - See all my reviews This review is from: Flip Ultra Video Camera - Black, 4 GB, 2 Hours (2nd Generation) (Electronics) Vine Customer Review of Free Product (What's this?), May 26, 2009

    Good portable camera, the younger brother to the HD Model

    I have two Flip camcorders - the MinoHD, and the Flip Ultra (this product).I consider this one to be the younger brother to the MinoHD, with lower video quality, but also some things I like better than the HD model. Therefore I'm giving this 3.5 stars, and here is why.Here's what I like BETTER:1. the larger viewing screen on the camera - as compared to the HD version, this one has a much better viewing screen and a much better field of vision. the HD version has to be some distance away from what you're filming in order to get a good view, but with the ultra you can be much closer to your subject and still see all around them2. more space - 120 minutes means I can carry this thing with me all day and take create 640x480 video, up to 2 hours worth, and that's important if you're out and about (although I wish there was a way to put a memory card into it for more space)3. The product has a better surface for holding and gripping the camera. The... 3/5 Heath Buckmaster "_heath_" (Sacramento, CA USA) - See all my reviews, June 9, 2009

    The easiest video camcorder you'll ever own

    0 5/5 digerati "digerati" (San Francisco, CA United States) - See all my reviews, June 6, 2009
    List Price: $149.00
    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software
    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Large 2-inch color LCD screen to play back and delete videos
    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace


  • Bell+Howell

    Bell and Howell T100HD-WTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (White)

    Photography (Bell+Howell)

    Rating (15 reviews):
    (2.5/5)
    Bell+Howell

    Not worth the time it takes to send it back

    0 2/5 Amazon Customer - See all my reviews Verified Purchase(What's this?) This review is from: Bell and Howell T100HD-BKTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (Black) (Electronics) I purchased this to go Bow hunting and attached to either my tree stand or my bow and when I go scouting.when I got it I gave it a test run and the picture quality was very grainy. its usable but no where near HD quality if you expect to take basic memory vids then this is fine. if you are looking to take picks that you might want to get a bit extra detail on a few things then skip it.I don't have the cash to splurge so I just got some extra batteries and used my Finepix camera which I got refurbished for $50 or $60 bucks and takes GREAT HD pics, just eats rechargeable like no tmw.also, if you do buy this be aware that it feels like if you drop it, it will break. also has a button on the side that when pressed makes you feel like you will break it.buyer beware 0 Help other customers find the most helpful reviews  Was this review helpful to you? , August 18, 2013

    Not HD

    0 1/5 JamesPC - See all my reviews This review is from: Bell and Howell T100HD-BKTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (Black) (Electronics) This camcorder comes with batteries that don't work, and the videos it shoots are low-quality, very grainy and nowhere near HD--this is very clearly a case of false advertizing. There are no options to change the video or improve the quality, pretty much all you can do is point, shoot and hope it doesn't shut down while you're filming. It's not worth $10, much less the $49.99 they're asking for. I received this for Christmas this year and wish that the friend who gave it to me would've just given me a gift card instead. Hands-down one of the worst cameras ever. This is what you give to your accident-prone 4-year old when they want to play "movie star". 0 Help other customers find the most helpful reviews  Was this review helpful to you? , December 29, 2012

    Very poor picture quality

    0 1/5 Jared - See all my reviews This review is from: Bell and Howell T100HD-BKTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (Black) (Electronics) I received this camera for free for my 5 year anniversary gift through my company. It says it is HD but it gives absolutely horrible picture quality. Wish I chose an alarm clock for my gift over this piece of junk. My cell phone and my wife's cell phones take much better pictures and video than this camera/video recorder. Hard to believe they write HD on it and pretend it takes HD pictures. Extremely grainy would be an accurate description. So grainy that it's worthless. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , September 27, 2013
    List Price: $49.99
    Price: $31.80
    You Save: $18.19 (36%)
    Direct upload to YouTube
    4x Digital zoom, SDHC expandable up to 16GB
    1280 x 720p HD video output
    Slide out USB
    Fold out 1.8-Inch LCD display


  • Bell+Howell

    Bell+Howell T100HD-R Take1 HD Digital Video Camcorder with Fold Out LCD Screen Video Camera with 1.8-Inch LCD (Red)

    Photography (Bell+Howell)
    List Price: $45.99

    4x Digital zoom, SDHC expandable up to 16GB
    Fold out 1.8" LCD display
    Direct upload to YouTube
    1280x720p HD Video Output, includes a 2GB SD card
    Slide out USB


  • Sony

    Sony Bloggie Touch (MHS-TS10/S) - 4 GB, 2 Hour (Silver)

    Photography (Sony)

    Rating (103 reviews):
    (3.8/5)
    Sony

    Speedy and Compact High Quality Camcorder

    I am highly impressed by this little camcorder. While the size of it is about the same size as a smart phone, this specializing in just recording movies makes this a must buy item. I have a android phone also, but I am happy to have this based on how fast I can record something. I can simply take this out, cut it on about 1-3 seconds and hit record. There is pretty much no load time whatsoever. While this isn't perfect, for the price it's worth every penny.Pros1. Speed - All it requires for you to do is cut it on and you will be recording immediately. If you see something, you will most likely have it on this device.2. Convenient - It's small and compact. You can easily fit this in your pocket. Also the software that comes with it makes it extremely easy to use which is stored on the camera itself. Plug it in your pc, use it like a flash drive and install it on your pc. Everything else is self explanatory.3. Technologically... 5/5 C. E. Barnes "Rockman X" (Chicago, IL) - See all my reviews, January 14, 2011

    A Great Camera with a few flaws

    Customer Video Review Length:: 4:44 MinsI have been a fan of Flip Cameras for nearly 4 years. I have taken them everywhere and enjoyed the ease of their use. On a recent vacation to Disney World we did the unthinkable - we left our Flip camera at home. While in Florida I went to the store and purchases the Sony Bloggie - and I really couldn't be happier.Some Notes-- The video quality is outstanding - I use the 720P @ 60 frames per second and I am stunned at how much better the Bloggie is compared to the Flip.- One great feature is that the Bloggie doubles as a standard camera. While taking videos simply press the button and still-shots are created and filed separately. Teh picture quality is again... very good.- Compared to the Flip, the Bloggie does pretty well in low light. One example is that 2 years ago when we went to the Magic Kingdom we were unable to record anything on the ride/attraction "It's a Small World" when using our Flip. On this trip... 4/5 CKE (USA) - See all my reviews, February 19, 2012

    Things to consider before purchasing

    All the good things about Bloggie have been reported and discussed. I agree with most of them. So, what I am going to do here is listing up a few things that I wished had been better. As I rated it 4 stars, I am not unhappy about the purchase. Video quality is good, and I love the convenience of directly plugging the USB into my Mac for the uploading. It's smaller than my iPhone, which is a major plus.Here are several things you might want to know before purchasing one of these:1. When I record with Bloggie vertically held (portrait), the image is just a vertical strip and is useless. You must start recording in a horizontal (landscape) position. The picture of it always standing up vertically in the ads, as if that's the normal position for a normal recording, is kind of misleading, because you need to hold it horizontally to record a normal video that works with TV viewing and uploading to YouTube etc.2. However, the attachment to the tripod is at... 4/5 t.m. "Kofer" (CA) - See all my reviews Verified Purchase(What's this?) This review is from: Sony Bloggie Touch (MHS-TS10/S) - 4 GB, 2 Hour (Silver) (Electronics) All the good things about Bloggie have been reported and discussed. I agree with most of them. So, what I am going to do here is listing up a few things that I wished had been better. As I rated it 4 stars, I am not unhappy about the purchase. Video quality is good, and I love the convenience of directly plugging the USB into my Mac for the uploading. It's smaller than my iPhone, which is a major plus.Here are several things you might want to know before purchasing one of these:1. When I record with Bloggie vertically held (portrait), the image is just a vertical strip and is useless. You must start recording in a horizontal (landscape) position. The picture of it always standing up vertically in the ads, as if that's the normal position for a normal recording, is kind of misleading, because you need to hold it horizontally to record a normal video that works with TV viewing and uploading to YouTube etc.2. However, the attachment to the tripod is at... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , July 23, 2013
    List Price: $234.99


  • Flip Video

    Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $199.99

    Built-in FlipShare software lets you easily email videos, edit individual clips, make custom movies, capture still photos from video, and even upload video to sharing sites likeYouTube and MySpace
    Easy-to-use, pocket-sized HD camcorder featuring one-touch recording and digital zoom
    Captures 120 minutes of HD video on 8 GB of built-in memory; no tapes or additional memory cards required
    Convenient flip-out USB arm plugs directly into your PC or Mac to launch FlipShare software
    Simple user interface lets you start capturing video just seconds after powering on


  • Samsung

    Samsung F90 Black Camcorder with 2.7" LCD Screen and HD Video Recording

    Photography (Samsung)
    List Price: $199.99

    Warranty Terms - Parts: 1 year limited,Warranty Terms - Labor: 90 days limited
    5MP Still Images
    52x Optical Zoom
    720p HD Video


  • Flip Video

    Flip Video U260B UltraHD 4GB Camcorder Black

    Photography (Flip Video)

    Comes with 4 GB of built-in memory, letting you capture up to 1 hour of HD video; no additional memory cards required
    Organize, create and share your videos with FlipShare software
    Press the big red button to start capturing vibrant HD video (720p / 30fps) on the super-simple user interface
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software
    Shoot up to 1 hour of amazing HD video on the easy-to-use, pocket-sized UltraHD


  • Flip Video

    Flip SlideHD Video Camera - White, 16 GB, 4 Hours

    Photography (Flip Video)
    List Price: $229.00

    Record up to four hours of HD video
    Store up to 12 hours of videos and photos in Space Saver format (using FlipShare software)
    Headphone jack (headphones not included) to enjoy your videos in any setting
    3-inch wide touchscreen to show your favorite videos instantly
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software to organize, create and share your videos


  • Flip Video

    Flip Ultra Video Camera - White, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $149.00

    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace
    Large 2-inch color LCD screen to play back and delete videos
    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software
    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom


Camcorders


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