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183 pages

Predictable Magic, Unleash the Power of Design Strategy to Transform Your Business

Creator: Deepa Prahalad, Ravi Sawhney | Business & Economics - 2010-07-19

Consider the runaway success of the Flip Video camcorder, which upon introduction quickly commanded 13 percent of the camcorder marketdespite ... For the two years prior to the Flip cam's release, the camcorder category was stagnant.

Publisher: Wharton

About this book
"By putting the empowerment of people at the center of strategy creation, PREDICTABLE MAGIC is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create meaning and value for their consumers."---Dr. Marshall Goldsmith, world-renowned executive coach; author, THE NEW YORK TIMES bestsellers, MOJO, and WHAT GOT YOU HERE WON'T GET YOU THERE"While every company strives to create products and services that dazzle, few achieve this feat. Prahalad and Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you're looking to increase the `magic quotient' in the things your company makes and sells, you'll want to dig into PREDICTABLE MAGIC."---Dr. Gary Hamel, Visiting Professor, London Business School; author, THE FUTURE OF MANAGEMENT and LEADING THE REVOLUTION"The natural fusion of psychology and creative disciplines enable a potent capability that will be critically important as we seek to better understand the demands of a diverse global population. PREDICTABLE MAGIC outlines an important framework to capture and define the emotional wants and needs of a user."---Ken Musgrave, IDSA, Director, Experience Design, Dell"Prahalad and Sawhney shine a light on an important piece of the strategic puzzle: how to convert consumer emotions into successful designs. They provide a rigorous approach to guide innovation efforts from strategy creation through execution. This is a must-read for anyone who is trying to create a new product or develop a new business model."---Dr. Vijay Govindarajan, Professor, Tuck School of Business; Chief Innovation Consultant, GE; author, TEN RULES FOR STRATEGIC INNOVATORS"Prahalad and Sawhney have written an unusually useful book. It is one of the rare sources that go beyond giving us another definition of innovation. With concrete examples linked to practical principles, they show us how to do it."---Patrick Whitney, Steelcase / Robert C. Pew Professor and Dean, Institute of Design, Illinois Institute of TechnologyCompanies invest fortunes on innovation and product strategy. But by some estimates, 80% of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: They craft rewarding, empowering experiences.To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn't. PREDICTABLE MAGIC presents a complete design process for making the "magic" happen---over and over again.Award-winning industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.Step by step, you'll learn everything you need to know to make Psycho-Aesthetics work, from research to strategy, implementation to consumer experience. You'll also see it at work in case studies from some of the world's top companies, including Medtronic and Amana, as well as innovative start-ups.



672 pages

Business Innovation Insights (Collection)

Creator: Luke Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney | Business & Economics - 2011-05-09

Flip Cam The Flip camcorder was not designed by our firm, but it stands out as a great example of changing the industry by re-imagining the consumer experience ( see Figure B). Here, the idea of transforming the consumer experience ...

Publisher: FT Press

About this book
"A brand new collection of state-of-the-art insights into business innovation and design strategy from world-renowned experts...now in a convenient e-format, at a great price!" 3 extraordinary eBooks help you drive maximum value from business innovation, design, and creativity! Three remarkable eBooks take you to the cutting edge of business innovation, design strategy, and value creation! "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business" introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. "Do You Matter?: How Great Design Will Make People Love Your Company" shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in "Disrupt: Think the Unthinkable to Spark Transformation in Your Business," frog design's Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities-and successfully executing on them! "From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams."



240 pages

Flip Video For Dummies

Creator: Joe Hutsko, Drew Davidson | 2010-10-05

Get to know the Flip -- become familiar with all Flip models, install FlipShare, and adjust settings on your camera From camera to computer -- connect the Flip to a Mac or PC to charge your gadget and transfer your video From computer to ...

Publisher: For Dummies

About this book
The full-color guide to shooting great video with the Flip Video camera The inexpensive Flip Video camera is currently one of the hottest must-have gadgets. It's portable and connects easily to any computer to transfer video you shoot onto your PC or Mac. Although the Flip Video camera comes with a quick-start guide, it lacks a how-to manual, and this full-color book fills that void! Packed with full-color screen shots throughout, Flip Video For Dummies shows you how to shoot the best possible footage in a variety of situations. You'll learn how to transfer video to your computer and then edit it and share your Flip Video movies. Walks you through the basics of using a Flip Video camera and connecting it to your Mac or PC Explains how to shoot footage indoors, outdoors, and even underwater Covers editing video footage using FlipShare, Windows Movie Maker, or iMovie Shows you how to share Flip Video movies or upload them to YouTube, Facebook, and other sites You'll flip out when you discover just how easy a Flip Video camera can be when you have this book by your side!


Camcorders Directory

Flip Video - Wikipedia, the free encyclopedia
The Flip Video cameras are a series of tapeless camcorders for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009 ...

Flip End of Life and Support - Cisco Systems
Cisco will exit its Flip business and end support for The Flip and FlipShare December 31, 2013. Get details and tips for migration to Givit and other services.

Amazon.com : Flip UltraHD Video Camera - Black, 8 GB, 2 ...
Amazon.com : Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (3rd Generation) : Camcorders : Camera & Photo

Review: Pure Digital Technologies' Flip Video Camera - YouTube
Computerworld demonstrates the Flip Ultra video camera (60-minute version). The review includes an explanation of how the camera works, how to download ...

Flip Skateboards | Sworn To Fun Since '91
Flip Skateboards, Apparel, Hardware, Wheels and Accessories. Team profiles, video, photos, catalogs and more.


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Editor's picks

  • Flip Video

    Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (3rd Generation)

    Photography (Flip Video)

    Rating (609 reviews):
    (3.7/5)
    Flip Video

    The Best Flip once again so far....

    This review is very similar to the review that I gave for the Flip Slid HD when it first came out. (Please see that review also...)I have been a Flip camera user since they released the first gen. Flip Mino HD (not the new metallic model). I loved the camera. For what I needed it for it was everything I wanted. I soon became addicted to the Flip cameras and needed to purchase the newest one every time they came out.I currently own the Flip Mino HD (1st gen) Flip Ultra HD (2nd Gen) Flip Slide HD, and now the Flip Ultra HD (3rd Gen with Flip Port). I also own a Canon GL2 and Vixia 30 video cameras and a Canon Xi digital SLR.I got home from school on Tuesday and found my brand new Flip Ultra HD waiting for me. I had about 20 minutes to open the package, look and set up the features (time, date, etc.) before I had to leave for marching band rehearsal. During rehearsal I did some test shooting and I was very impressed with the quality of this camera,... 5/5 N. Farrell "Long Time Flip Camera User" (Syracuse, New York USA) - See all my reviews, September 22, 2010

    Great Basic Camera, somewhat lacking features for power users

    Customer Video Review Length:: 1:42 MinsThis is a powerful, easy-to-use, fairly cheap video camera; it records @ 1280 x 720, 60 FPS, and can hold about two full hours of video at that capacity. It fits neatly in a shirt pocket and is pretty much ideal for recording anything that doesn't need to be professionally produced film, from home movies to recording interviews. It comes packaged with a basic editing program that's designed to make it as easy as possible to produce basic home movies and post them to the web.So far as that goes, it's a great camera, especially at the price. The only real problem with it is that the overall interface is fairly dumbed down -- for the sake of ease of use, they've traded away a *lot* of functionality. For example, it's easy to view the clips you've just recorded in the viewfinder, but you can't "fast forward" or "rewind" to a specific frame when you're not actively playing back videos, because there's only one set of "forward" and "reverse" buttons,... 5/5 T. S. (United States) - See all my reviews, November 7, 2010

    Hard to recommend with so many gadgets w/video in market now

    I wavered between giving this three or four stars, but settled on four because it delivers what it promises in spades: EASY to use, high quality video recording in a small package. If I could, I would give a 3.5. There's a BIG "but" though:The caveat here is that this is now a single-purpose, niche product, whose single purpose can be found on a number of different devices, from DSLR's, to point and shoot cameras, to smartphones (and probably non smart phones). You would be hard pressed to find even the lowliest point and shoot digital camera that doesn't record 720p video these days.The one differentiator here is that this Flip shoots video at 60 frames per second, which is great if you are mostly going to be shooting outdoors, in bright light (because you SHOULD get smoother looking action, although most people can't see the difference). But it can actually be a disadvantage (vs the more standard 24 or 30fps) when shooting in lower light situations. I... 4/5 B. Edwards - See all my reviews, October 27, 2010
    List Price: $129.00
    Keep your video steady with image stabilization, UltraHD's newest feature
    Shoot up to 2 hours of better-than-ever HD video on the easy-to-use, now even slimmer UltraHD
    Press the big red button to start capturing vibrant HD video (720p / 60fps) on the super-simple user interface
    Organize, create and share your videos with FlipShare software
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software


  • Flip Video

    Flip Ultra Series Camcorder, 60-Minutes (White)

    Photography (Flip Video)

    Rating (0 reviews):
    (4.0/5)
    Flip Video

    Ultra Flip Review and walkthrough

    I'm a computer artist and animator and I haven't been happy with a lot of cameras. I was drawn to the Ultra Flip because of the lack of wires, I like the idea of the USB stick. They include a set of batteries with the package so you can start recording right away (as well as a little velvet drawstring bag). It was very easy to use, it's just as promised, click the red button to record (and to stop) then flip (ha-ha) the USB stick out and put it in your computer's USB slot.I read a reviewer of another model of the Flip saying he needed an extra part to hook up his USB, I don't know what he was using but you don't need any middleman if you have a current USB port. Of course it might have been that he didn't feel comfortable with the camera sort of weighing itself down a bit when you have the USB attached to a tower. I'm using mine with a laptop which is on a table so the camera can rest comfortably on it. He might have gotten a USB extension so that he could set his down if... 5/5 Gina Miller (Seattle, WA USA) - See all my reviews, September 16, 2007

    Terrific substitute for a larger camcorder for casual use

    I'd love to do a video review of the Flip Video Ultra, but there's so much detail to be covered, I think the video format might get boring. First, the Flip Video Ultra is in a class all its own. It is purely a highly portable video recorder for casual use. It will not replace your $12,000 Sony prosumer model or even your $800 Sony, Canon or Pansonic. Rather the Flip Video Ultra is an extremely portable unit, measuring about 2.25 inches across by 4 inches high and a bit more than an inch thick. Powered by two AA cells, it can record 60 minutes or - surprise - more of video. In my experiments, I recorded almost 2 hours of video on a Flip Video Ultra. There's no big secret here: if what you are recording has relatively little movement, you can stretch your recording time. Thus, for recording lectures of your version of "My Dinner With Andre", the Flip might work out better than you planned. The 640 x 480 VGA video is surprisingly good. Not... 5/5 Jerry Saperstein (Evanston, IL USA) - See all my reviews, September 30, 2007

    Small Device With Big Memory! (UPDATE!)

    Customer Video Review Length:: 1:34 MinsUPDATE: The new model of FLIP Video is better designed and does not have a problem with the record button being insensitive as shown in this video. Also, the HD version is already a classic!A video camera the size of a box of cigarettes records up to 1 hour of your favorite 'instant' moments with an easy on/off button, minor zoom and shuttling between videos. Simply plug it into your PC, download the SETUP and you are on your way to editing your own home movies. This is a cool invention! And YES, the Record button does take a firm click - its not sensitive as you'll see (Press, press, press....)Since you don't want to risk snapping the FLIP Camera USB port off on your computer, I recommend you buy the CABLES TO GO 26686 (male and female ends). It is six feet long and very convenient.Also, I highly recommend buying a waterproof encasement for rainy or even very humid days. I fried my FLIP recently without any water (just... 5/5 Martin A Hogan "Marty From SF" (San Francisco Bay Area) - See all my reviews, October 7, 2007
    List Price: $149.99
    Price: $49.90
    You Save: $100.09 (67%)
    Watch videos instantly on TV with included cable
    Convenient USB arm plugs directly into your computer for easy viewing and sharing
    Holds 60 minutes of full VGA-quality video on 2GB of built-in memory; no tapes or additional memory cards required
    Simple to use, pocket-sized camcorder with one-touch recording and digital zoom
    Built-in software lets you easily e-mail videos, upload to YouTube and AOL, and capture still photos from video


  • PURE DIGITAL

    Flip Video F260B Camcorder with Carrying Case

    Photography (PURE DIGITAL)

    Rating (3 reviews):
    (4.0/5)
    PURE DIGITAL

    Extremely Happy with Flip Video F260B Camcorder with Carrying Case

    0 5/5 Alfonsa - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video F260B Camcorder with Carrying Case (Electronics) Works very well. I'm very happy with the picture quality. Perfect pocket size. Definitely recommend. I am very happy with this purchase. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , February 26, 2014

    The camera worked out very well.

    0 4/5 Johan W. van der Jagt - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video F260B Camcorder with Carrying Case (Electronics) The flip video camera worked out very well. I recorded three videos on it that are now on YouTube. It was my error that I thought it would record two hours but it recorded only one hour.I always like these cameras because they are so easy to handle. Too bad that they do not make these anymore regardless of the cameras that we have now. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , June 20, 2014

    great camcorder while it worked

    0 3/5 james french - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video F260B Camcorder with Carrying Case (Electronics) Well it quit workin the battery is fully charged but when you turn it on it comes on and immediately shuts off when it worked it was great 0 Help other customers find the most helpful reviews  Was this review helpful to you? , May 30, 2014


  • Flip Video

    Flip Ultra Video Camera - Black, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $149.00

    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace
    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software
    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Large 2-inch color LCD screen to play back and delete videos


  • Flip Video

    Flip SlideHD Video Camera - White, 16 GB, 4 Hours

    Photography (Flip Video)
    List Price: $229.00

    Store up to 12 hours of videos and photos in Space Saver format (using FlipShare software)
    Headphone jack (headphones not included) to enjoy your videos in any setting
    3-inch wide touchscreen to show your favorite videos instantly
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software to organize, create and share your videos
    Record up to four hours of HD video


  • Vivitar

    Vivitar VIVDVR426HDBLKV LIC Flip Digital Video Recorder Camera with 1.8-Inch LCD (Black)

    Photography (Vivitar)
    List Price: $39.99
    Price: $9.75
    You Save: $30.24 (76%)

    1.8" preview screen
    4x optical zoom
    720p HD video resolution
    Built-in microphone
    5.1 megapixel image sensor


  • Vangoddy

    Flip Video Carrying Case for Flip Video Ultra Series Camcorder with Screen Protector Kit (Eva Black) and SumacLife TM Wisdom Courage Wristband

    Photography (Vangoddy)

    Rating (76 reviews):
    (3.8/5)
    Vangoddy

    Defective Products, ZIPPERS and NOT Made for Flip as Advertised

    0 1/5 Tech Crazy (Warrenton, Virginia USA) - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video Carrying Case for Flip Video Ultra Series Camcorder Flip Ultra + Screen Protector Kit (11 Color to Choose From) (Electronics) STAY AWAY FROM THESE CASES AND THIS SELLER. I ordered two of these cases and they were defective "out of the box." The zippers on BOTH of the cases ordered do not work - once zipped, they pull apart at the zipper teeth. ALSO, the product is marketed as a "FLIP VIDEO CASE" but its markings and structure make clear that it is a generic small electronic case and NOT made or geared for a FLIP. Finally, when i immediately contacted the seller about these defective products, the seller has been dragging out what should be a legitimate return for full credit. They have been insisting that I have to receive replacement products for them or pick from THEIR assortment of other other accessories - neither of which i want. I just want - and am entitled to a full refund as the products were defective out of the box. They look attractive in the photos but the zippers do not work well. BUY OTHER CASES AND FROM OTHER SELLERS. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , May 18, 2010

    Best way to keep my new camera safe

    0 5/5 G. Perez "Always having fun!" (CA) - See all my reviews, May 14, 2008

    Ultra Series Flip Video Carrying Case

    0 5/5 L. Pino (New York, NY) - See all my reviews, August 23, 2008
    Package included screen protector Kit for your Flip Camcorder.
    shock and scratches. Dual zipper opening allows easy access to camcprder. Velcro strap holds camcorder in place inside the case and prevents camera from falling when you open the case. Inside pocket holds additional memory cards. Comes with a carabiner so case can be clipped to your belt loop
    travel bag or backpack.
    Safely carry your FLIP CAMCORDER with this Eva or Nylon Camera Case designed for Flip Camcorder. Padded hydrofoam case protects your camera from bumps
    Package includes SumacLife TM Wisdom*Courage Wristband
    30 days warantee by seller bestpricecenter


  • Flip Video

    Flip Video Action Tripod

    Photography (Flip Video)

    Rating (60 reviews):
    (3.8/5)
    Flip Video

    Shaky

    0 4/5 stephenghowe "stephenghowe" (Frederick, MD USA) - See all my reviews This review is from: Flip Video Action Tripod (Electronics) I've tried making videos with a bicycle helmet and a Flip Ultra. Using a little foam rubber between the helmet and the stand, I can strap down the base tightly. The plastic is flexy, Flips are elongated and don't have image stabilization, so videos shake even when things are not particularly rough. VirtualDub and the Deshake plugin do a surprisingly good job of mitigating the shake and rolling shutter jello, although with reduced quality and black edges. I like the design, hopefully it will be improved: a little metal here and there would help. A Flip standing on top of a helmet looks terrible; the Amazon pictures artfully minimize this (by placing it at the front of the helmet, extending the arm downward, and photographing the edge, not the face, of the Flip). 0 Help other customers find the most helpful reviews  Was this review helpful to you? , June 13, 2010

    Works great has limits

    0 4/5 Miles Gwyn "Mig80" (Las Vegas, NV) - See all my reviews, August 17, 2010

    Tripod for Flip Video

    0 5/5 Deanna E. French - See all my reviews, December 29, 2010
    List Price: $24.99
    Features a standard tripod mount that is compatible with Flip Video camcorders and other light-weight tripod-based cameras and devices
    Included in package: Action Tripod, two velcro straps to attach Tripod to gear
    Compatible with all Flip video cameras
    Use as action tripod to capture on-the-go action: attach to your bike handlebars, helmet, and other gear using the attachable (and removable) straps
    Position the adjustable neck to record video at any angle
    Use as a stationary tripod: fold out sturdy legs and place on a level surface to capture video from a set location


  • Flip Video

    Flip Ultra Video Camera - Yellow, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $149.00

    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom
    Large 2-inch color LCD screen to play back and delete videos
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace
    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software


  • Bell+Howell

    Bell and Howell T100HD-WTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (White)

    Photography (Bell+Howell)
    List Price: $49.99
    Price: $37.12
    You Save: $12.87 (26%)

    Fold out 1.8-Inch LCD display
    Direct upload to YouTube
    4x Digital zoom, SDHC expandable up to 16GB
    Slide out USB
    1280 x 720p HD video output


Camcorders


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