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183 pages

Predictable Magic, Unleash the Power of Design Strategy to Transform Your Business

Creator: Deepa Prahalad, Ravi Sawhney | Business & Economics - 2010-07-19

Consider the runaway success of the Flip Video camcorder, which upon introduction quickly commanded 13 percent of the camcorder marketdespite ... For the two years prior to the Flip cam's release, the camcorder category was stagnant.

Publisher: Wharton

About this book
"By putting the empowerment of people at the center of strategy creation, PREDICTABLE MAGIC is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create meaning and value for their consumers."---Dr. Marshall Goldsmith, world-renowned executive coach; author, THE NEW YORK TIMES bestsellers, MOJO, and WHAT GOT YOU HERE WON'T GET YOU THERE"While every company strives to create products and services that dazzle, few achieve this feat. Prahalad and Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you're looking to increase the `magic quotient' in the things your company makes and sells, you'll want to dig into PREDICTABLE MAGIC."---Dr. Gary Hamel, Visiting Professor, London Business School; author, THE FUTURE OF MANAGEMENT and LEADING THE REVOLUTION"The natural fusion of psychology and creative disciplines enable a potent capability that will be critically important as we seek to better understand the demands of a diverse global population. PREDICTABLE MAGIC outlines an important framework to capture and define the emotional wants and needs of a user."---Ken Musgrave, IDSA, Director, Experience Design, Dell"Prahalad and Sawhney shine a light on an important piece of the strategic puzzle: how to convert consumer emotions into successful designs. They provide a rigorous approach to guide innovation efforts from strategy creation through execution. This is a must-read for anyone who is trying to create a new product or develop a new business model."---Dr. Vijay Govindarajan, Professor, Tuck School of Business; Chief Innovation Consultant, GE; author, TEN RULES FOR STRATEGIC INNOVATORS"Prahalad and Sawhney have written an unusually useful book. It is one of the rare sources that go beyond giving us another definition of innovation. With concrete examples linked to practical principles, they show us how to do it."---Patrick Whitney, Steelcase / Robert C. Pew Professor and Dean, Institute of Design, Illinois Institute of TechnologyCompanies invest fortunes on innovation and product strategy. But by some estimates, 80% of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: They craft rewarding, empowering experiences.To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn't. PREDICTABLE MAGIC presents a complete design process for making the "magic" happen---over and over again.Award-winning industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.Step by step, you'll learn everything you need to know to make Psycho-Aesthetics work, from research to strategy, implementation to consumer experience. You'll also see it at work in case studies from some of the world's top companies, including Medtronic and Amana, as well as innovative start-ups.



672 pages

Business Innovation Insights (Collection)

Creator: Luke Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney | Business & Economics - 2011-05-09

Flip Cam The Flip camcorder was not designed by our firm, but it stands out as a great example of changing the industry by re-imagining the consumer experience ( see Figure B). Here, the idea of transforming the consumer experience ...

Publisher: FT Press

About this book
"A brand new collection of state-of-the-art insights into business innovation and design strategy from world-renowned experts...now in a convenient e-format, at a great price!" 3 extraordinary eBooks help you drive maximum value from business innovation, design, and creativity! Three remarkable eBooks take you to the cutting edge of business innovation, design strategy, and value creation! "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business" introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. "Do You Matter?: How Great Design Will Make People Love Your Company" shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in "Disrupt: Think the Unthinkable to Spark Transformation in Your Business," frog design's Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities-and successfully executing on them! "From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams."



240 pages

Flip Video For Dummies

Creator: Joe Hutsko, Drew Davidson | 2010-10-05

Get to know the Flip -- become familiar with all Flip models, install FlipShare, and adjust settings on your camera From camera to computer -- connect the Flip to a Mac or PC to charge your gadget and transfer your video From computer to ...

Publisher: For Dummies

About this book
The full-color guide to shooting great video with the Flip Video camera The inexpensive Flip Video camera is currently one of the hottest must-have gadgets. It's portable and connects easily to any computer to transfer video you shoot onto your PC or Mac. Although the Flip Video camera comes with a quick-start guide, it lacks a how-to manual, and this full-color book fills that void! Packed with full-color screen shots throughout, Flip Video For Dummies shows you how to shoot the best possible footage in a variety of situations. You'll learn how to transfer video to your computer and then edit it and share your Flip Video movies. Walks you through the basics of using a Flip Video camera and connecting it to your Mac or PC Explains how to shoot footage indoors, outdoors, and even underwater Covers editing video footage using FlipShare, Windows Movie Maker, or iMovie Shows you how to share Flip Video movies or upload them to YouTube, Facebook, and other sites You'll flip out when you discover just how easy a Flip Video camera can be when you have this book by your side!



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Editor's picks

  • Flip Video

    Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (3rd Generation)

    Photography (Flip Video)
    List Price: $129.00

    Shoot up to 2 hours of better-than-ever HD video on the easy-to-use, now even slimmer UltraHD
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software
    Keep your video steady with image stabilization, UltraHD's newest feature
    Organize, create and share your videos with FlipShare software
    Press the big red button to start capturing vibrant HD video (720p / 60fps) on the super-simple user interface


  • Flip Video

    Flip MinoHD Video Camera - Black, 4 GB, 1 Hour (3rd Generation)

    Photography (Flip Video)
    List Price: $99.00

    Convenient flip-out USB arm plugs directly into your PC or Mac to launch Flipshare software
    Captures 60 minutes of HD video on 4GB of built-in memory; no tapes or memory cards needed
    Sleek and easy to use, pocket sized HD Camcorder featuring one-touch recording and digital zoom
    Simple user interface lets you start capturing video just seconds after powering on and features a 2-inch anti-glare color display to play back and delete videos
    Built-in FlipShare software lets you easily email videos, edit individual clips, make custom movies, capture still photos from video, and even upload video to sharing sites like YouTube and MySpace


  • Flip Video

    Flip Ultra Video Camera - White, 1 GB, 30 Minutes (1st Generation)

    Photography (Flip Video)
    List Price: $149.99

    Simple to use, pocket-sized camcorder with one-touch recording and digital zoom
    Watch videos instantly on TV with included cable
    Convenient USB arm plugs directly into your computer for easy viewing and sharing
    Built-in software lets you easily e-mail videos, upload to YouTube and AOL, and capture still photos from video
    Holds 30 minutes of full VGA-quality video on 1GB of built-in memory; no tapes or additional memory cards required


  • Flip Video

    Pure Digital PSV-351 30 Minute Point-and-Shoot Camcorder

    Photography (Flip Video)
    List Price: $129.99

    Holds up to 30 minutes of video; no memory cards or tapes required
    Get professional-quality DVDs of your footage made at photo retailers nationwide
    Convenient USB connector arm connects directly to PC and Macintosh
    Simple-to-use, pocket-sized camcorder with one-touch recording and digital zoom
    Built-in software lets you share videos or video greeting cards by email, publish directly to video sharing websites, and create custom movies


  • Flip Video

    Flip Video U260B UltraHD 4GB Camcorder Black

    Photography (Flip Video)

    Rating (3 reviews):
    (5.0/5)
    Flip Video

    Nice little camera

    0 5/5 Robo man - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video U260B UltraHD 4GB Camcorder Black (Camera) I have owned and used three of these and they are excellent little cameras. Small enough to carry in a pocket, yet the quality of video produced is amazing. I filmed much of the Hurst Castle tours with them. You just need a laptop back at the hotel to download your stuff too and clear the memory in the camera. The editing software works great and you really can make some nice videos with them. Only negative I found is don't just click the swing arm USB connector and let it slam out too many times. This eventually seems to wear out the little wire ribbon that connects it to the camera's circuit board. If you use a finger or thumb to slow it down as it comes out it puts less wear on the little cable. My first Flip died from this after about five years of tough service. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , March 28, 2014

    Really great videocamera!

    0 5/5 Ellen E McCarthy - See all my reviews This review is from: Flip Video U260B UltraHD 4GB Camcorder Black (Camera) I really love the Flip video camera. It records sound & video, is light and small enough to fit into a purse, and is battery-powered. It is better than a digital camera. Great! 0 Help other customers find the most helpful reviews  Was this review helpful to you? , December 24, 2012

    Used by the family

    0 5/5 RecycleABook - See all my reviews Verified Purchase(What's this?) This review is from: Flip Video U260B UltraHD 4GB Camcorder Black (Camera) I bought this as a Christmas present for my husband who spends much time outdoors and he is enjoying it very much. It is easy to carry, use and transfer material to the laptop. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , April 11, 2012
    Shoot up to 1 hour of amazing HD video on the easy-to-use, pocket-sized UltraHD
    Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software
    Press the big red button to start capturing vibrant HD video (720p / 30fps) on the super-simple user interface
    Comes with 4 GB of built-in memory, letting you capture up to 1 hour of HD video; no additional memory cards required
    Organize, create and share your videos with FlipShare software


  • Bell+Howell

    Bell and Howell T100HD-BKTake1 HD Digital Video Camcorder with Flip out LCD Screen, Flip USB and 1.8-Inch LCD (Black)

    Photography (Bell+Howell)
    List Price: $49.99

    Fold out 1.8-Inch LCD display
    4x Digital zoom, SDHC expandable up to 16GB
    Slide out USB
    Direct upload to YouTube
    1280 x 720p HD video output


  • Flip Video

    Flip UltraHD Video Camera - Black, 8 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $199.99

    Captures 120 minutes of HD video on 8 GB of built-in memory; no tapes or additional memory cards required
    Built-in FlipShare software lets you easily email videos, edit individual clips, make custom movies, capture still photos from video, and even upload video to sharing sites likeYouTube and MySpace
    Convenient flip-out USB arm plugs directly into your PC or Mac to launch FlipShare software
    Simple user interface lets you start capturing video just seconds after powering on
    Easy-to-use, pocket-sized HD camcorder featuring one-touch recording and digital zoom


  • Bell+Howell

    Bell+Howell T100HD-BL Take1 HD Digital Video Camcorder with Fold Out LCD Screen Video Camera with 1.8-Inch LCD (Blue)

    Photography (Bell+Howell)

    Rating (3 reviews):
    (2.3/5)
    Bell+Howell

    Good for kids

    0 3/5 Linda Rasnic "Linda Leitell-Rasnic" (Slidell,La.) - See all my reviews, December 31, 2013

    False advertising

    0 1/5 grandma - See all my reviews Verified Purchase(What's this?) This review is from: Bell+Howell T100HD-BL Take1 HD Digital Video Camcorder with Fold Out LCD Screen Video Camera with 1.8-Inch LCD (Blue) (Electronics) Very disappointed in this camera. I bought it for my grandson for his birthday and he was clearly not impressed. The video and camera are grainy and have hardly discernible images when filming and playing back. I bought a 16 GB flash memory card to go with this so he could have longer videos and store more pictures, so I feel like I wasted my money on that too. The pictured advertising for this product is extremely misleading, I fell for it. Should have opened it up and tried it out myself before giving it as a gift. I did not want to take his gift to return it. I will never purchase another Bell+Howell product again. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , July 13, 2014

    No Memory Card Included

    0 3/5 NatomaMommy "NatomaMommy" - See all my reviews Verified Purchase(What's this?) This review is from: Bell+Howell T100HD-BL Take1 HD Digital Video Camcorder with Fold Out LCD Screen Video Camera with 1.8-Inch LCD (Blue) (Electronics) Does not come with a card so we can't use it. We'll see, once a card arrives in the mail. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , October 7, 2014
    List Price: $45.99
    1280x720p HD Video Output, includes a 2GB SD card
    Fold out 1.8" LCD display
    Direct upload to YouTube
    4x Digital zoom, SDHC expandable up to 16GB
    Slide out USB


  • Flip Video

    Flip Ultra Video Camera - Black, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)
    List Price: $149.00

    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software
    Large 2-inch color LCD screen to play back and delete videos
    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom
    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace


  • Flip Video

    Flip Ultra Video Camera - Yellow, 4 GB, 2 Hours (2nd Generation)

    Photography (Flip Video)

    Rating (590 reviews):
    (4.2/5)
    Flip Video

    Excellent, Compact Camcorder

    0 5/5 Laura I (Fairchild AFB, WA) - See all my reviews This review is from: Flip Ultra Video Camera - Black, 4 GB, 2 Hours (2nd Generation) (Electronics) Vine Customer Review of Free Product (What's this?), May 26, 2009

    Good portable camera, the younger brother to the HD Model

    I have two Flip camcorders - the MinoHD, and the Flip Ultra (this product).I consider this one to be the younger brother to the MinoHD, with lower video quality, but also some things I like better than the HD model. Therefore I'm giving this 3.5 stars, and here is why.Here's what I like BETTER:1. the larger viewing screen on the camera - as compared to the HD version, this one has a much better viewing screen and a much better field of vision. the HD version has to be some distance away from what you're filming in order to get a good view, but with the ultra you can be much closer to your subject and still see all around them2. more space - 120 minutes means I can carry this thing with me all day and take create 640x480 video, up to 2 hours worth, and that's important if you're out and about (although I wish there was a way to put a memory card into it for more space)3. The product has a better surface for holding and gripping the camera. The... 3/5 Heath Buckmaster "_heath_" (Sacramento, CA USA) - See all my reviews, June 9, 2009

    The easiest video camcorder you'll ever own

    0 5/5 digerati "digerati" (San Francisco, CA United States) - See all my reviews, June 6, 2009
    List Price: $149.00
    Large 2-inch color LCD screen to play back and delete videos
    Easy-to-use, pocket-sized camcorder featuring one-touch recording and digital zoom
    Convenient flip-out USB arm plugs directly into your computer to launch FlipShare software
    Captures 120 minutes of full VGA-quality video on 4 GB of built-in memory; no tapes or additional memory cards required
    Built-in FlipShare software lets you easily email videos, edit individual clips, and upload video to sharing sites like YouTube and MySpace


Camcorders


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F2 FLIP VIDEO ULTRA II DECAL

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Fractal art Flip Mino Ultra camcorder skin
Price: $$22.95

F1 DECALS FOR FLIP ULTRA II

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Fractal art Flip Mino Ultra camcorder
Price: $$22.95

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